The HB trademark stands internationally for Munich beer culture. The Hofbräuhaus was founded over 400 years ago and since then the brewery and taproom (beer) have made history. Tradition, enjoyment, culture and conviviality – these values shape the brand and the Hofbräuhaus. How to capture that special flair? We decided to depict Munich’s first beer brand from 1879 as a noble metal patch. The Bavarian suede look peak and the cap shape embody the BC style. The timeless Hofbräuhaus print completes the underside of the umbrella.